If I asked you to tell me your story, what would you say?
Would you tell me about your products, employees, annual sales, that you’re global, or maybe you'd recite a memorized mission statement?
I’m guessing you wouldn’t tell me how your company is changing people’s lives. So, that’s what I do.
I find the stories that resonate with your customers, prospects, employees, partners, industry and others. What’s the story? How does it inform? What emotion does it evoke? How can we use it to connect with others? How can your stories grow your business?
Today, the word for it is “content.” Whether the content is spread through paid (traditional), earned (public relations), or owned (social/digital channels) media, your stories define you.
For 28 years, I’ve been helping my clients tell their stories through:
-Branding (research, essence, messaging)
-Traditional ad campaigns and product rollouts (newspaper, magazine, radio, TV, online, social, websites)
-Public and media relations (events, trade show promotion, new releases, announcements)
-Content marketing that helps in the buying decision (webinars, blogs, newsletters, podcasts)
-Corporate communications (newsletters, HR, intranet development, survey/research, distribution chain communications, executive communications)
Connect with me and tell me your story. Let’s find your stories yet to be told and use them to connect the people to move your business forward.
Specialties: Aviation and insurance industries, content marketing, corporate communications, traditional advertising and public relations, print and digital journalism, simplifying the complex, and finding the story.